Hadar Lighting, part of the Ashington-based Abelco Group, design and manufacture specialist lighting certified for Zone 1 and 2 Hazardous Areas applications. Marketing to an international customer base, especially in the offshore and onshore oil and gas sector, the brief was to raise the profile of the company and their products, particularly the innovative LED flloodlights which were shortly to be launched as a world first.
The colour mix:
The agency’s experience and expertise in engineering accounts, particularly offshore oil exploration, was coupled with design flair to create a totally new image, reflected in the new website, technical and promotional literature. Attendance at international exhibitions made the design and creation of a dedicated stand feasible whilst new adverts and implementation of a pro-active PR campaign to introduce the company and products to trade media raised the profile.
The impact:
In this competitive market, Hadar Lighting rapidly increased their market share with a £6m export order for the prestigious Gorgon project in Australia, the world’s largest offshore gas development, being just one of many sales highlights in a highly successful campaign that has helped the company to become one of the world leaders in this highly specialised sector.
Why not take a look at our Portfolio of design work?