Loading the barrel:

They say agencies are hard hearted, but this charity is close to ours so it's a freebie every year. With the provison of minimising costs, the brief was simple - to raise the event's profile and ensure the maximum number of runners raised the maximum amount of funds.

 

The colour mix:

Money spent on advertising is money that could go on research, so we rely on PR and work closely with select, like-minded media partners, the Evening Chronicle and Metro FM to ensure our release and articles get a friendly reception. Event management calls in more favours from organisations like Complete Football and Newcastle College to make the day a real event.

The impact:

Colin Peacock, Chairman Children's Cancer Run, wrote, "Your ability to generate publicity in all of the media, including the incredible television coverage you were able to achieve, is a credit to your organisation and all of your staff - the publicity for the Run has certainly never been better."