Of all the terminology used in marketing (and there’s a LOT), the simple word of ‘brand’ is probably the most misunderstood. To some, it’s simply a corporate logo or label, to others it’s probably the single most important asset that an organisation possesses - we’ll advise on how to turn your product or service into a brand.
The brand is a recognisable and trustworthy badge of origin and a promise of performance.
In essence, whilst another product will fulfil a need, a brand offers so much more and is the perception that your potential customers have of you and your products and services. It conveys a mix of experience, image and expectation that ensures a customer’s high expectations will not be misplaced.
To turn your product or service into a brand talk to John