2016:

What's your story?

02 Dec

If Christmas shopping is going increasingly online, why do shops like Fenwicks invest so much in their Christmas windows?

If Christmas shopping is going increasingly online, why do shops like Fenwicks invest so much in their Christmas windows?

Ask Silver Bullet: December 2016 By the time this learned journal sees the light of day not only will the Fenwicks window display ...

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01 Nov

As a retailer, Christmas is our busiest season and we’re worried about negative online reviews and feedback decimating our trade - what can we do to ensure a positive reputation?

As a retailer, Christmas is our busiest season and we’re worried about negative online reviews and feedback decimating our trade - what can we do to ensure a positive reputation?

Ask Silver Bullet: November 2016 The easy answer is, of course, make sure your products and your service are faultless ensuring ther...

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26 Oct

And then, there was The Word…

And then, there was The Word…

On Saturday (October 22nd) The Word, the National Centre for the Written Word, was opened to the public in South Shields to rave review...

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05 Oct

I’ve read with interest your answers to some complex questions ranging from Re-branding to Public Relations, but mine’s fairly simple – I want to increase pupil numbers at our school – how do I attract them with a limited budget?

I’ve read with interest your answers to some complex questions ranging from Re-branding to Public Relations, but mine’s fairly simple – I want to increase pupil numbers at our school – how do I attract them with a limited budget?

Ask Silver Bullet: October 2016 Whether we’re talking about a state school or a private school here, in essence, the challenge and...

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09 Sep

Evolution Not Revolution - JDDK Rebrands

Evolution Not Revolution - JDDK Rebrands

Award-winning architectural practice Jane Darbyshire and David Kendall (JDDK) Ltd have rebranded to JDDK Architects with the launch of a ...

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06 Sep

We’re planning to launch a new product for the construction industry but having great difficulty in understanding how to market to this sector.

We’re planning to launch a new product for the construction industry but having great difficulty in understanding how to market to this sector.

Ask Silver Bullet: September 2016 The construction sector presents a good example of both Business to Business (B2B) and Business ...

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05 Sep

The Power of Facebook

The Power of Facebook

Now this is a little weird but a true story that demonstrates the power and reach of social media, in this case, Facebook, and the longer...

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31 Aug

Why The North East Is Great

Why The North East Is Great

I had to get this off my chest even though it’s not really news – thinking about what was happening over our region over the Bank Holiday...

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17 Aug

The Word Shines Out

The Word Shines Out

On August 15, South Tyneside Council and development partner, Muse Developments, took possession of The Word, the National Centre for the...

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15 Aug

Why Kynren is So Important

Why Kynren is So Important

I had the absolute pleasure of watching Kynren at Bishop Auckland on a Friday night in August and can’t praise it enough or the 1,000 vol...

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03 Aug

We sell our services to a very wide variety of clients who vary greatly in age, economic status and location – we’ve been advised that external media would suit but need to maximise our limited marketing budget?

We sell our services to a very wide variety of clients who vary greatly in age, economic status and location – we’ve been advised that external media would suit but need to maximise our limited marketing budget?

Ask Silver Bullet: August 2016 This goes straight to the heart of marketing – how to maximise your Return on Investment (RoI) give...

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29 Jun

VW’s emissions PR disaster of last year didn’t force a re-brand, yet the banking giant RBS looks set to disappear forever - why the different approaches?

VW’s emissions PR disaster of last year didn’t force a re-brand, yet the banking giant RBS looks set to disappear forever - why the different approaches?

Ask Silver Bullet: July 2016 When Brands Go Toxic An interesting question that involves global brands and reputation but, first of ...

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08 Jun

With so many marketing platforms now competing for our limited resources, how on earth do we choose where to spend?

With so many marketing platforms now competing for our limited resources, how on earth do we choose where to spend?

Ask Silver Bullet: June 2016 It sometimes seems like a minefield, doesn’t it? Each media platform, whether this be broadcast, Inte...

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11 May

Brent Field Decommissioning Represents Huge Opportunity For North East

Brent Field Decommissioning Represents Huge Opportunity For North East

Most people will have heard of Brent Crude - for years it’s been the major benchmark prices for purchases of oil worldwide - but not ever...

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04 May

Your article on rebranding seemed to suggest that a company’s logo was vitally important. Surely this is just selling your own sector’s services - it’s their products and services that sustain any organisation and the logo is largely irrelevant?

Your article on rebranding seemed to suggest that a company’s logo was vitally important. Surely this is just selling your own sector’s services - it’s their products and services that sustain any organisation and the logo is largely irrelevant?

Ask Silver Bullet: May 2016 Interesting response to the April article and welcomed as such, but I’d fundamentally disagree (as you...

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26 Apr

New Account Manager For Silver Bullet

New Account Manager For Silver Bullet

Silver Bullet Marketing have appointed Mark Brooks as Account Manager.   Mark Brooks joins the agency from the North East-based B...

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25 Apr

Silver Bullet to the Rescue!

Silver Bullet to the Rescue!

March and April 2016 proved a volatile period for our long-standing client, Ponteland Middle School, who were earmarked with potential cl...

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01 Apr

As an established company, how do we know when it is time to rebrand?

As an established company, how do we know when it is time to rebrand?

Ask Silver Bullet: April 2016 As the Bard may have put it, if he was marketing inclined, some are born branded, some achieve brandin...

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01 Mar

I’d like to get professional help with our marketing, but the first question they’ll ask is budget, and I can’t give them an answer?

I’d like to get professional help with our marketing, but the first question they’ll ask is budget, and I can’t give them an answer?

Ask Silver Bullet: March 2016 There’s actually two different questions here – the first is how to determine your marketing budget wh...

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08 Feb

As a Newcastle business, we’d like to target students as potential customers but we’re not sure how to reach them?

As a Newcastle business, we’d like to target students as potential customers but we’re not sure how to reach them?

Ask Silver Bullet: February 2016 With over 50,000 full time students at Newcastle (23,000) and Northumbria (30,000) Universities, in...

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05 Jan

The Games are coming to the North East!

The Games are coming to the North East!

Congratulations to the unsung heroes of Tyne & Wear Sport (TWS) for bringing the 2016 Association of Colleges Sport National Champion...

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05 Jan

As a retailer, I’d like to use Social Media to promote our facility, but I’m worried if this could negatively affect us too?

As a retailer, I’d like to use Social Media to promote our facility, but I’m worried if this could negatively affect us too?

Ask Silver Bullet: January 2016 The first point I would make to not only yourself but to ALL organisations using or considering us...

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